Corporate Comms and Branding

Communicating your brand to customers and stakeholders

The way you communicate about your business with customers and stakeholders is important for your reputation and sales. It’s also important for attracting and retaining staff, and for maintaining a positive business culture.

SMEs don’t have the branding budgets of their larger competitors, but it’s still important that you project a unified name, visual identity, and ‘personality’.

Carix can support your company branding and communications by:

  • Conducting internal branding workshops to help define a compelling, consistent brand identity
  • Surveying current and potential customers to determine how they perceive your brand
  • Analysing your competitors’ branding and marketing activities
  • Defining the value proposition and communication strategy for your customer segments
  • Assessing your existing marketing and communication materials and activities
  • Identifying appropriate strategies for building relevance and recognition including social media, electronic direct mail, printed collateral, advertising, and company website
  • Developing company websites built on the WordPress content management system (CMS)
  • Providing writing and editing support
  • Assisting with briefing suppliers and reviewing proposals

We support our clients in presenting a professional image, regardless of their resources.

Other Carix Services

We provide a range of services tailored to your needs. Everything we do is aimed at making life easier for you.

Business Planning

We look at where your business is now, where you want to be, and what strategies will get you there.  We bring our experience to the planning process and tailor a plan that suits you.

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We can assist with staff recruitment, providing as much input as required.  Some clients choose to stay at arm’s length to the process while others want an impartial observer on the interview panel.

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Family Businesses

Carix understands the issues faced by family businesses and offers tailored support including succession planning and mediation.

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Do you struggle with finding the time to prepare documents for applications and accreditation?  We can help your business create, compile, collate and submit documentation for ESG, ISO, FSC, NHVAS, AEO and other certifications.

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Sales Management

Whether you’re selling products or services, effectively managing the sales function of your business is essential.  You need to have a healthy pipeline, even when times are good.

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Grant Identification

Governments at all levels, Federal, state and local, support small-to-medium businesses to succeed by offering a range of grants and services.  We aim to support SMEs in accessing funding support.

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Value Pricing

We can help you understand the value of your products and services and therefore the price the products or services are worth.

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We prepare and delivered tailored workshops for clients (and other organisations) on a variety of topics including managing sales, value pricing, roadmapping and business models.

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Cash Flow and Budgeting

We don’t aim to take the place of your accountant, but we can work with you to make sure you are knowledgeable about, and in charge of, your business finances.

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Right People Right Jobs

We can help you develop an organisational structure that supports your strategic objectives, and work with you to prepare job descriptions, employment contracts, and staff policies and procedures.

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