Value Pricing

Setting prices based on their perceived value

Value-based pricing (value pricing) is a pricing approach where you set prices according to the perceived value of a product to the customer rather than the cost of the product or the historical price of the product.

Value focuses on the price the potential customers are willing to pay based on the benefit offered by the purchase. It is important to measure the value of a product before setting the price too high.

Carix can assist clients in value pricing their products and services by:

  • Identifying the benefits you offer to your customers
  • Exploring your capabilities and advantages
  • Clearly defining the benefits you provide that distinguish you from your competitors
  • Surveying customers’ needs and wants
  • Defining customer segments – which customers go for the lowest price and which customers are willing to pay more for convenience etc?
  • Identifying opportunities for creating better value for customers
  • Exploring opportunities for accessing niche markets, for providing complementary products, and for unique trading opportunities (eg becoming sole supplier)
  • Understanding your business objectives, eg do you want greater market share or greater profitability?
  • Reviewing your product or service portfolio and identifying the commoditised offerings

We can help you understand the value of your products and services and therefore the price the products or services are worth.

Other Carix Services

We provide a range of services tailored to your needs. Everything we do is aimed at making life easier for you.

Business Planning

We look at where your business is now, where you want to be, and what strategies will get you there.  We bring our experience to the planning process and tailor a plan that suits you.

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We can assist with staff recruitment, providing as much input as required.  Some clients choose to stay at arm’s length to the process while others want an impartial observer on the interview panel.

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Corporate Communication and Branding

SMEs don’t have the branding budgets of their larger competitors, but it’s still important you project a unified name, visual identity, and ‘personality’.

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Do you struggle with finding the time to prepare documents for applications and accreditation?  We can help your business create, compile, collate and submit documentation for ESG, ISO, FSC, NHVAS, AEO and other certifications.

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Sales Management

Whether you’re selling products or services, effectively managing the sales function of your business is essential.  You need to have a healthy pipeline, even when times are good.

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Grant Identification

Governments at all levels, Federal, state and local, support small-to-medium businesses to succeed by offering a range of grants and services.  We aim to support SMEs in accessing funding support.

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Family Businesses

Carix understands the issues faced by family businesses and offers tailored support including succession planning and mediation.

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We prepare and delivered tailored workshops for clients (and other organisations) on a variety of topics including managing sales, value pricing, roadmapping and business models.

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Cash Flow and Budgeting

We don’t aim to take the place of your accountant, but we can work with you to make sure you are knowledgeable about, and in charge of, your business finances.

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Right People Right Jobs

We can help you develop an organisational structure that supports your strategic objectives, and work with you to prepare job descriptions, employment contracts, and staff policies and procedures.

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