Day

May 31, 2019
enquiry based selling
Sales guru, Neil Rackham developed the SPIN selling model based around selling solutions to customer problems. SPIN stands for Situation, Problem, Inclination and Need-payoff. The SPIN model follows a strategy of enquiry. First, the salesperson asks questions to establish background facts about their potential customers (the Situation). Next they explore the customers’ issues and difficulties (the...
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